App Store Developing for the App Store

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  • Our standard UIKit and SwiftUI controls make it simple for you to connect your app to accessibility features like VoiceOver, Switch Control and AssistiveTouch.
  • Upgrade today to get your favourite music, movies, TV shows and podcasts.
  • The Apple Store app provides a more personal way to shop for the latest Apple products and accessories.
  • The Apple TV app for Mac is the new home for all your favourite movies, shows, premium channels and Apple TV+.
  • Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps.

Apple is committed to helping developers turn their brightest ideas into apps that change the world. That’s why the App Store helps you from start to finish — to build, test, market and distribute your products, and grow your business. Our marketplace is secure, trusted and accessible — connecting you to over 1.5 billion devices in 175 regions. In the App Store, if an app has a Get button instead of a price, the app is free. Some free apps offer in-app purchases and subscriptions that you can buy.

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Watch everything directly in the app or enjoy it offline, and discover the best of what’s on in the Watch Now tab. You can even pick up where you left off on any screen, women personal massager across all your devices. And for the first time, 4K2 and Dolby Atmos3–supported movies are available on Mac. And find it all in your music library on all your devices.

The first time a third‑party app wants to access your information — like your location, contacts, calendars, or photos — you receive an alert. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data. Build more intelligent experiences with machine learning. Easily build adaptive interfaces and make your apps accessible to everyone. Our standard UIKit and SwiftUI controls make it simple for you to connect your app to accessibility features like VoiceOver, Switch Control and AssistiveTouch.

Security for every app. At every level.

The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favourite music, movies, TV shows and podcasts. You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free. Our world‑class distribution platforms reach over 1.5 billion devices worldwide, allowing users to buy and download apps without lags or drags.

  • Get recommendations based on the Apple products you already own.
  • Offer may not be available in all stores, and may vary between in-store and online trade-in.
  • From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
  • Subscriptions and in-app purchases give you access to more features, content and more.

Browse, purchase and download apps for your iPhone, iPad, Mac, Apple TV or Apple Watch in the App Store. Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases. In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store. System-level protections prevent an app from accessing data from other apps without your explicit permission.

Over 1M submissions rejected for objectionable, harmful, unsafe, or illegal content.

Whether you and your team are across a desk or across the world, working together is now even easier. Our worldwide team of editors tailor the App Store to the various devices people use to shop for apps. So your app gets in front of the right users, in the right places, at the right times. In 12 years, the App Store has grown from 500 apps to 1.8 million — all reviewed and held to our high standards for privacy, security and content.

  • Create a secure account with your preferred payment method on file and it’s easily accessible across your devices and the web.
  • In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.
  • Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card.
  • We work with you to distribute your apps and run a global business with the App Store.
  • From the largest platform for augmented reality to advanced machine learning to whatever comes next.
  • Developers can create advanced machine learning applications with free tools optimised for Apple devices.

This promotional AppleCare+ Education Pricing is applicable only to two-year paid upfront AppleCare+ for iPad and three-year paid upfront AppleCare+ for Mac and is not applicable to any recurring payment AppleCare+ remote thermometer with phone app policies. Discover events on the Today, Games, and Apps tabs on the App Store. Help users discover and rediscover your app with in‑app events. Find out exactly what your audience thinks of your app product page.

You choose what data to share. And with whom.

With thousands of apps added to the App Store every week, there’s always something new to check out. To help you discover the apps, stories, and games you’re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases. The App Store has a global marketing team whose sole purpose is to drive discovery and engagement. Campaigns and programmes are created to assist, inform and inspire our users while also helping our developers drive downloads and re-downloads of their apps and games. Create up to 35 custom product pages to showcase different content and features to different users. You can also drive traffic to each custom app product page with a unique URL.

Subscriptions and in-app purchases give you access to more features, content and more. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models.

The iOS app economy has driven growth and employment.

Find out which accessories are compatible with your devices. You can even use Apple Pay to check out from your iPhone when you visit a participating Apple Store. To turn off this feature, go to My Devices in Account Settings. Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps — from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buy it.

From the largest platform for augmented reality to advanced machine learning to whatever comes next. Developers use the power of our world‑class technologies to create groundbreaking apps. These technologies are available to developers, including the ARKit framework.

of apps are free, and developers pay nothing to Apple.

Visit the iTunes Store on iOS to buy and download your favourite songs, TV shows, movies and podcasts. You can also download macOS Catalina for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music, Apple TV and Apple Podcasts apps. And you’ll still have access to your favourite iTunes features, including your previous iTunes Store purchases, rentals and imports, and the ability to easily manage your library. We give developers the tools and support to build cutting‑edge technologies into their apps right away — which means they’re yours to enjoy right away.

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  • Or when a game controller syncs up easily with a new game on your iPhone.
  • Build more intelligent experiences with machine learning.

Apple Education Pricing is available to current and newly accepted university students and their parents, as well as teachers and staff at all levels. If the App Store is missing on your device, you may have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure you choose “Allow” for the Installing Apps setting.

Over 250,000 APIs for virtually any hardware or software task imaginable.

Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store <--more--> and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason.

You should never have to worry about inappropriate content.

Download apps and games

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. We strongly support all points of view being represented on the App Store.

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  • We strongly support all points of view being represented on the App Store.
  • And you’ll still have access to your favourite iTunes features, including your previous iTunes Store purchases, rentals and imports, and the ability to easily manage your library.
  • Apps help unlock the full potentialof your Apple devices.

Or if you decide to apply the whole trade-in value to lower the cost of your new iPhone, you will be responsible for closing your existing loan. With ever‑improving tools, shorter service times, more transparent policies and opportunities for one‑to‑one guidance, we help developers from start to ship. Our easy‑to‑use tools give you what you need to create high‑quality apps for iOS, iPadOS, macOS, tvOS and watchOS. So you can get your apps into the hands of millions of users around the world, and you’ll have the right tools to grow your user base and manage your business. The App Store lets you build an app once and distribute it to 175 stores around the world in over 40 languages. You get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store.

About Apple

More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Create amazing apps for iOS, iPadOS, macOS, tvOS and watchOS with our extensive suite of free tools and frameworks. You also get access to each platform’s unique features — like Apple Pencil for iPadOS and cameras, sensors and processing that enable AR experiences — so you can seamlessly integrate your app with the optimal user experience for each device. And with industry-leading security, privacy protections and technologies built in, you’re free to focus on your ideas. Monthly pricing for our flexible upgrade options requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. If the trade-in value of your device is less than the outstanding value of your loan, you will need to make up the remainder of the payment when you purchase.

  • Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live.
  • You get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store.
  • Core ML works with the Neural Engine hardware in most Apple devices — including future Mac computers with Apple Silicon — to significantly accelerate common machine learning tasks.
  • Use TestFlight to manage your builds and get feedback, screenshots and crash details from your testers.
  • Find answers, ask questions and connect with other Apple users.

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them. The App Store Small Business Programme offers a reduced commission rate to developers who have made under $1 million in proceeds. So small businesses get an extra 15% on all paid apps and in‑app purchases.

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